Welcome to Fruto Farmers

From our fields to your home

About us

About us
From our fields to your table

Fruit grown with a story behind it

Fruto Farmers started with a simple idea: bring people closer to the farms, growers and seasons behind the fruit they eat.

Our roots go back five generations in La Safor, where agriculture is part of everyday life. Today, we bring that farming experience together with a shorter, fairer way of getting seasonal produce from the field to customers across Northern Europe.

Closer to where it grows

We know the fields behind the fruit

For us, fruit is more than something that arrives in a box.

It starts with the soil, the trees, the season and the people working the land. Fruto Farmers combines produce from our own fields with fruit from growers we know and trust, allowing us to offer more variety while staying close to the source.

That connection matters. It helps us understand how the fruit has been grown, when it should be harvested and who is behind every crop.

Seasonal Harvests

Carefully Selected Produce

Shorter Supply Chains

It starts in the field

Better fruit begins before harvest

Our approach combines farming experience with regenerative practices, careful crop management and respect for the natural rhythm of every season.

We work with the land rather than against it, paying attention to the soil, water, trees and conditions each crop needs to develop properly.

Where our roots grow

A place where farming is part of everyday life

Our farm is in La Safor, a region shaped by agriculture and known for its citrus and avocado crops.

Here, farming knowledge has traditionally moved between generations, families, friends and neighbouring growers. Harvesting is not just another stage of production; it is part of the culture surrounding the land.

That relationship with agriculture continues to shape the way we think about quality, seasonality and how fruit should be grown.

Bringing Valencia to the Netherlands

Two countries. One shared connection to farming.

Cesc and Antonio are based in the Netherlands, but their connection to farming remains firmly rooted in Spain.

Fruto Farmers brings those two worlds together: the farms and growers behind the harvest, and the customers who want to know more about the food arriving at their door.

Their role goes beyond selling fruit. It is about keeping the connection between both sides as direct, personal and transparent as possible.

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